Website design for joiners and joinery businesses
Websites that show off your craftsmanship, not just your contact details
Sites Made Local builds websites for joinery businesses across the UK, from Edinburgh, bespoke joinery, kitchens, staircases, built-in furniture and first and second fix work, built to let your finished work do the selling instead of a bare list of services.
- No sales team
- No templates
- Built by Rob, start to finish
Websites that turn searches into enquiries
- Mobile-first and fast
- Built to rank locally
- Easy for customers to contact
- Planned around your services
Built around your business
Not one website.
The right one.
Joinery ranges from routine first and second fix work to genuinely bespoke, high-value pieces, and the website needs to work differently depending on which end of that range you're trying to attract more of.
See how it works →Bespoke joinery
Sells almost entirely on photography, the work needs to be seen, not described.
Kitchens
A specific, well-searched project people plan carefully and compare.
Doors & windows
A more straightforward service that doesn't need the same depth of showcasing.
Built-in furniture
Alcove units, wardrobes and fitted storage that sell on real examples.
Staircases
A distinct, higher-value specialism that deserves its own page.
Commercial fit-outs
A different tone and evidence entirely, project management, references.
Built around how customers enquire
Not every visitor
wants the same thing
Someone commissioning a bespoke staircase and someone needing internal doors fitted are both "joinery customers," but one is making a considered, visual decision and the other just wants the job done well and on time.
See pricing →bespoke commission visitor
- Wants to see real, finished examples of similar work first
- Cares about materials, finishes and level of craftsmanship
- Takes time to decide and expects a proper design conversation
kitchen or built-in furniture visitor
- Wants photography that shows the finished result clearly
- Looks for a sense of your style, not just "we do kitchens"
- Needs confidence before committing to what's often a larger job
general fitting customer
- Wants a straightforward way to describe the job and get a quote
- Cares more about reliability and turnaround than a portfolio
- Shouldn't be made to wade through a bespoke-commission sales pitch
commercial client
- Wants project management evidence and commercial references
- Expects a proper enquiry and quotation process
- Is comparing you against other fit-out contractors, not local joiners
Every trade.
Same care.
Different trade, same approach every time, understand the business, then build the site that gets it right. Here's real work, live right now.
Simple process. No surprises.
How it actually works
A straightforward conversation
15 minutesWe talk through the balance of bespoke and routine work you do, and which specialisms deserve their own page.
I plan, write and build it
~10 working daysI map out a structure built around real project photography and a quotation form, then design and build the whole site myself.
Review, launch and improve
OngoingYou check it over, we adjust anything that's not right, then it launches with proper measurement in place.
Questions
Frequently asked, honestly answered
Can the site focus mainly on our bespoke work rather than routine fitting?
Yes, if you want to attract more higher-value bespoke commissions, the site can be weighted toward showcasing that work, while still covering routine fitting where relevant.
Can you use our existing project photography?
Yes, and for joinery in particular, we'd always rather use genuine photos of your finished work than anything generic, it's the most persuasive thing on the page.
Do we need a separate page for every specialism?
Only where there's enough genuinely distinctive work and photography to justify one. A page with nothing but reworded text doesn't help you or your visitors.
Can the quotation form ask for material or finish preferences?
Yes, where that helps you have a more useful first conversation, this is easy to build into the enquiry form.
Can the site cover both domestic and commercial fit-out work?
Yes, if that's genuinely part of your business, these are usually kept as clearly separate sections aimed at different audiences.
Do you build joiner websites outside Edinburgh?
Yes. We're based in Edinburgh, but build for joinery businesses across the UK.
Will the website guarantee a first-place Google ranking?
No, we build the site properly and measure real performance after launch, rather than promising results outside our control.
Ready for a website that does its job?
Tell me which joinery work you want more of.
- Built by Rob, from first call to launch
- Mobile-first, fast and easy to use
- Planned around the work you want
- Search-ready and local SEO focused